Outbound email outreach has evolved significantly in 2024, with a strong emphasis on personalization, relevance, authenticity, and deliverability. Interactive elements and mobile-first designs enhance user experience, while privacy and data security practices address growing consumer concerns. The strategies that worked a year ago are irrelevant today and the core of the challenges today is deliverability.
Getting a thorough understanding of email deliverability can often feel like deciphering an ancient code. Yet, for businesses embarking on cold email campaigns, mastering this art is not just beneficial—it’s crucial. With the right strategy, the maze of email infrastructure becomes a straight path leading to your campaign’s success. Here’s an engaging walkthrough to ensure your emails not only land in the primary inbox but also start conversations.
Deliverability rules are getting stricter such as Google’s latest update for cod emails that became effective in February 2024. Imagine launching a campaign, only to have your emails marked as spam, damaging your domain’s reputation and, ultimately, your relationship with customers and prospects. This scenario is all too common, but avoidable with a multi-domain, multi-inbox approach. This strategy involves setting up several domains and email inboxes that closely resemble your main domain, safeguarding your primary communication channels from being blacklisted. We do this by adding prefixes like “trygrowthgen.com, getgrowthgen.com” etc
Relying on a single domain for cold outreach is akin to putting all your eggs in one basket. A few spam complaints can tarnish your domain’s reputation, leading to your emails being relegated to the spam folder across the board. This not only affects your outreach efforts but can also disrupt your regular customer communications.
Before launching your campaign, your new email inboxes need to build a solid sending reputation. Engage in an email warm-up process, where you gradually increase the volume of sent emails, simulating natural behavior. Joining a warm-up network can expedite this process, as it involves exchanging emails with other inboxes in the network, ensuring your emails are marked as legitimate. The usual warm-up time for your domains is 3-4 weeks.
After a 3-4 week warm-up period, your inboxes are ready. Aim for sending up to 50 emails per day per inbox to maintain a healthy balance between outreach volume and deliverability. Remember, the goal is to mimic genuine email activity, avoiding any red flags that might indicate spamming.
Our SMTP servers reduce the warmup phase to as low as 12 days.
To scale your outreach effectively, balance the number of domains and inboxes. Typically, two inboxes per domain strike a balance between maintaining deliverability and avoiding domain burnout. For a campaign aiming to send 500 emails daily, you would need around 10 inboxes distributed across five domains, with additional domains in reserve for flexibility.
No amount of technical optimization can compensate for irrelevant or poorly targeted emails. Your campaign’s success hinges on the quality of your list and the appeal of your offer. Ensure your emails provide value and resonate with your recipients to minimize spam complaints and maximize engagement. A well-segmented and targeted list coupled with an irresistible offer can do wonders for your business through email outreach.